An Intel exec strongly hints at this in a recently published interview.
A little while back, microprocessor giant Intel (NASDAQ:INTC) made public that it had cancelled its SoFIA family of processors for low-end and mid-range smartphones and Broxton for high-end smartphones. When this news broke, it seemed to me that the chip giant had all but canned its plans to compete in the smartphone applications processor market.
A little while back, microprocessor giant Intel (NASDAQ:INTC) made public that it had cancelled its SoFIA family of processors for low-end and mid-range smartphones and Broxton for high-end smartphones. When this news broke, it seemed to me that the chip giant had all but canned its plans to compete in the smartphone applications processor market.
However,
at a recent investor conference, Intel exec Brice Hill hinted that the company
may try its hand at the mobile applications processor market.
Then,
in a recent interview with IDG News Service, Intel's Murthy Renduchintala
flat-out said the cancellation of the SoFIA/Broxton projects doesn't imply that
Intel is "no longer doing mobile platforms."
He
even went on to say that, going forward, Intel's goal with respect to mobile
platforms is to "talk less and do more."
So,
it's quite clear that Intel plans to reenter the market for mobile applications
processors. However, buried in the interview, Murthy strongly hinted that any
future smartphone processors from Intel would be based on ARM processors,
rather than Intel's own Atom processors.
ARM
is the established architecture in mobile:
During
the interview, IDG News Service asked Murthy if the company would be "open
to the idea of taking an ARM CPU license."
Murthy's
response was "yes." He further went on to explain that "there
are many areas in the ARM ecosystem where Intel can pragmatically play in for
its own benefit," and that he is a "big believer in paying respect to
established ecosystems."
Remember
that in the mobile processor market, the ARM architecture is the established
standard with overwhelmingly dominant market share. Intel tried to capture some
share with processors based on its Atom processor cores (these cores implement
Intel's own X86 instruction set architecture), but those efforts clearly
failed.
Although
I don't blame the X86 architecture for that failure, I do believe Intel's Atom
processor designs were not competitive with what ARM's processor designs (which
can be licensed by mobile chip manufacturers) had to offer in terms of
performance/power/area.
I
get the sense that Murthy recognizes that the easiest and safest way to reenter
the mobile processor market (and actually succeed in it) is to rely on as many
third-party technologies as possible.
An
interesting longer-term opportunity:
It
is by no means guaranteed that just because Intel reenters the smartphone
processor market, it will actually be successful. Intel's execution over the
last several years in the mobile processor market was nothing less than
atrocious, and the venture ultimately wound up costing shareholders a lot of
money.